Mission and vision

Mission

To foster healthy lifestyles and sustainable futures in remote coastal communities of low to middle income countries through creative education programmes co-designed with local communities, by providing the right resources where there is a lack and using surfing and surf tourism. 

Vision

Healthy communities and healthy oceans.

the challenge

Old-fashioned, under-resourced education systems that do not inspire or encourage learners, nor equip them with appropriate skills for today’s world.

Lack of opportunities and support for girls in education and water sports.

Rapid population increase and economic development putting pressure on marine ecosystems and biodiversity.

Policy and science focussed approaches to ocean conservation unrelatable to local communities and that do not provide the skills and resources locals want and need to play their vital role.

Inexperienced and ill-equipped local governments.

Lack of awareness globally of the role surfing and surf tourism can play within the blue economy, and of its capacity to help save our oceans and end inequity.

Latest Global research

Educating girls, protecting areas of high biodiversity on land and in the sea, and carbon sequestration are some of the most cost-effective solutions to combating climate change.


Surfing is a culturally relevant, inclusive and accessible sport.


Surfers and surfing fans are more likely to over-index as healthy, active, social, environmentally responsible and progressive.

Surf tourism expenditure pre-COVID-19 was valued between $31.5 – $64.9 billion US dollars annually.

Surf tourists will be some of the first to visit remote coastal regions post-COVID-19 tourism recovery due to their psychographic profile and the suitability of sparsely populated, remote destinations, where nature remains largely intact.