approach

We believe effective solutions to climate change and biodiversity loss are fundamentally human ones. Protecting some of the most biodiverse areas on our planet means investing in the people living closest to them.

Many of these areas are also home to surfing waves, with surfing a highly popular past time amongst local communities and surf tourism viewed as a way out of poverty and a means to meet people from other countries, a very exciting proposition.

Working together in the location from the start, we use the passion communities have for surfing as a sport and lifestyle as the foundation for our creative education programmes and to set up surf club hubs.

Our mission is to foster healthy lifestyles and sustainable futures in remote coastal regions of low to middle income countries through creative education programmes co-designed with local communities, by providing the right resources where there is a lack and using surfing and surf tourism.

We believe a social and relatable approach to climate change that unites people, enables them to draw on their passions, dreams and imagination, ensuring long-term commitment and scale, while enabling them to play their part as they see best, is a vital aspect of meeting the challenges we face today at the scale at which they exist, and overcoming them.